The objectives of the awards are:
- To create awareness for the Marketing Concept and its importance for the success of businesses.
- To promote high professional standards and to encourage excellence among marketing practitioners.
- To stimulate healthy competition among organizations
- To ensure an improved quality of products and services being offered by businesses.
It is instructive to know that some individuals and organizations, who have won the CIMG awards, have moved on further to win some international awards.
It is now emerging that there is an encouraging level of competition among organizations and industry as a result of the healthy competition the awards have generated.
Organizations are now adopting creative and innovative marketing strategies in their activities (i.e. the financial, manufacturing, and electronic media industry.) to improve on their performances.
The Chartered Institute of Marketing, Ghana (CIMG) ultimately aims at seeing organizations (both private and public) embrace the marketing concept, and be marketing oriented in their operations. The Annual Marketing Performance Awards has indeed played a catalytic role in shaping the future of businesses.
Marketing has a major role to play in the development of the country and the competitive nature of global business hence the necessity for continuous awareness creation programmes.
With a marketing driven economy, players in the Ghanaian economy will be expected to rely on modern marketing practices in the realization of their business successes. The 27 categories of the CIMG awards therefore create a venue for individuals, organizations, etc. to strive to win awards and thereby improve upon their operations.
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